How to Use Social Media to Showcase Your Branded Packaging

The whole point of social media is sharing, and if you share enough, people will pay attention to you.

As a business owner, this is more applicable to you. Social media is the best marketplace you can use to promote your business and showcase your products with custom print branding. There are unlimited ways to showcase your product.

Today, we will be focusing on how you can show off your branded packaging. After all, you have worked so hard on it.

The branded packaging highlights your product in more ways than one. The results are astonishing.  🌟

And if you are not already using branded packaging, why not? Packaging is not just about protecting your product. It is also an essential part of your brand’s identity.

When you use social media to showcase your branded packaging, you will get more eyes on your brand, and that’s a dream come true for any business owner. 

Enough of small talk. 

Here’s how you can showcase your branded packaging effectively with a few creative marketing techniques.

Film Some Unboxing Videos

Unboxing videos are incredibly popular on mediums like YouTube, Instagram, and TikTok.

Some people watch them as a hobby. These videos capture the excitement of opening a hair extensions package and discovering a product. It is the perfect time for you to make a perfect first impression with your branded packaging. 

I assume by now, you have great packaging to go along with your video. We have another article on tips to get the perfect packaging.

The magic of unboxing videos is in their simplicity: they create a sensory experience that builds anticipation and excitement.

When influencers or customers share their unboxing experiences on social media, they’re showing how your packaging communicates the essence of your brand.

To make the most of unboxing videos, use these tips:

• Find Influencers: Find influencers or micro-influencers who have engaging audiences. Their followers will trust their opinions and be more likely to engage with the content.
• Make It Memorable: Your packaging should be visually stunning and reflect the quality of your brand. Use bold colors for your brand, unique textures, and creative designs that will grab attention and encourage followers to share their own unboxing experiences.
• Add a Story: Have your influencers tell the story behind the product as they unbox it. This adds a personal touch and gives context to the packaging, making it more meaningful.

Encourage User-Generated Content (UGC)

User-generated content (UGC) is any form of content—photos, videos, or reviews—created by your customers and shared on social media.

UGC has a high level of authenticity because it comes from the end-user itself, and it is one of the most trusted forms of marketing. 

Encouraging your customers to share their unboxing experiences and tag your brand on social media can provide powerful social proof.

Here’s how to encourage UGC:

• Create a Hashtag: A branded hashtag encourages customers to share their experiences and allows you to easily find and share their content. You can create a campaign around a specific theme or product launch.
• Offer Incentives: Consider offering a small incentive, like a discount on their next purchase or a chance to win a prize, for customers who post pictures or videos of your branded packaging.
• Engage with Your Customers: Like, comment, and share UGC to show your appreciation. This strengthens your relationship with customers but also inspires others to create content for your brand.

Feature Customer Testimonials

Customer testimonials are a great way to highlight the positive experiences people have with your hair care product packaging.

Social media is the perfect place to share these testimonials in a way that feels personal and authentic.

A video testimonial where a customer shares their excitement about receiving your product and their thoughts on the packaging is more impactful than a written review.

Customers can speak to the quality of the packaging, how it made them feel, and why they love your brand.

Also, use testimonials to emphasize specific features of your packaging, like the custom design or practicality.

This is especially important if you’ve designed your packaging with design elements.

Share Behind-the-Scenes Content

Social media users love to see what goes on behind the scenes of a brand.

Sharing the process of designing and producing your branded packaging can engage your audience and make them feel more connected to your brand.

Post photos or videos of the design process, from sketching ideas to final production.

 This helps customers appreciate the effort and creativity that went into your packaging.

Even better, If your packaging is eco-friendly, show us how it’s made and discuss the importance of sustainability in your business practices.

Run Social Media Contests

Contests and giveaways are a great way to engage your audience and showcase your branded packaging at the same time.

You can create contests that require users to post pictures of your branded packaging in creative ways.

For one, you can encourage customers to take creative photos of your packaging and tag your brand.

The best photo can win a prize, like a free product or a special discount. Ask your followers to share a post featuring your packaging and tag friends. 

Use Influencer Partnerships for Packaging Promotions

As we have mentioned above, partnering with influencers can significantly boost the visibility of your branded packaging.

This is a really, really important tip. Influencers have a direct line to your target audience and can showcase your packaging in a way that feels authentic and trustworthy.

But understandably, some of them are more costly. This is why you should go for smaller influencers. 

They also give you results! 

Simply give creative freedom and let them put their personal touch on how they showcase your packaging. This helps the content feel more genuine and less like a commercial.

So invest in branding material like Custom Silk Hair Bags and Custom Edge Control Branding.

Social Media for Boosting Hair Sales

Social media is a fantastic way to promote your branded packaging and build a deeper connection with your audience.

If you’re looking for professional help with creating standout branded packaging, Private Label Branding offers custom packaging design services that align with your brand’s vision and values. 🫶🏿

Ready to make your packaging the star of your social media? Let’s get started today with top packaging trends!